Joe Naturals Farm Store Cafe is a “farm to table” cafe and natural foods store located in historic Leiper’s Fork, near Franklin, TN. The owners contacted me through a fellow farmer with whom I have worked on several web projects.

Joe Natural's website

The website project was languishing, after being abandoned by a designer who lacked knowledge of WordPress template coding. The site needed better integration with WordPress, including text-based navigation and replacement of scanned layout comps, which were being used for page display & navigation.

I reworked the stylesheet to replace image-based text with CSS styled text, integrated WordPress navigation, and then added a few WordPress plugins.

• Constant Contact API for automated newsletter signup
• Simple Facebook Connect for Facebook Fan Page interconnectedness
• Google Analyticator and Google XML Sitemaps for search engine optimization and traffic reporting
• WordPress SEO for simple and effective search engine optimization
• W3 Total Cache to speed up site access on a low-end GoDaddy hosting account

I also worked with the farmers’ social media person to add social media links and integrate Facebook “Likes” and cross publishing from the WordPress blog to the Facebook Fan Page.

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Office Coordinators Inc. website

I worked with Office Coordinators Inc’s talented in-house designers to update the OCI website. OCI chose an e-commerce theme, and we completely reworked the CSS and layout to match their colors and logo treatment. After a previous failed attempt with another developer, they were surprised at how quickly the site came together, and how easy it is to manage with WordPress!

• “Inquiry mode” e-commerce: customers can select items, add to shopping cart, then email for more information or price quote
• Search Engine Optimization: Google Analytics and Sitemaps
• WordPress Content Management
• Social Networking with Facebook “score card”

Thank you for your persistence. You’re our favorite website/technically savvy guy ever.
— Emily Vaughn, OCI

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Suck Creek Cycle website

I’ve been hosting and helping with Suck Creek Cycle’s website since they opened in 1998. The site was long overdue for an upgrade, so I took an existing template design and tweaked it a bit to look like the bike shop, then integrated social media and syndicated content from their vendors.

• Facebook local business page integration — publish from WordPress directly to Facebook
• Facebook Friends and Wall displayed on the website
• RSS Syndication for news from cycling sites and bike vendors

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